Best 4 Business

Wil Ruijsbroek

The Best 4 Business approach is our promise to you.

Best 4 Business

Building solutions, based on new technologies, that fit a client's need is perhaps best described as a combination of art and engineering. Knowing what the technology is capable off, what concepts of operations are, and aim for the best possible business case, but also in-depth understanding needs, future trends and design skills are needed to create what we call: Best 4 Business Solutions.

At SG11 we believe in a multi-layered approach. That means we develop our products not only on a technical, but also on a social and economic level. We combine technology with data analysis and market research to create an interconnected solution to opportunities in the field of airport security and adjacent markets. We call this package ‘Best 4 Business’. All products that we produce, sell and deliver are evaluated and assessed against the Best 4 Business principle.

Best 4 Business Principle

Our promise is that the products we develop are balanced between the concerns of all stakeholders involved. Legislation determines the level of safety for years to come. We keep an eye out for the future and ask ourselves whether decisions should be machine made or can best stay man-made, what the level of flexibility and scalability of the new system must be. We stand for the best user experience for the passenger, and safe working conditions for agents and maintenance. All of this within budget, with the highest level of quality and state of the art technology. We create technical innovations that enhance safety, convenience, and efficiency in the field of airport security.

We develop our products not only on a technical, but also on a social and economic level. Link to page

Wil Ruijsbroek
Wil Ruijsbroek

Brand Promise

Our team is built around this brand promise in our offices and lab in Breukelen and Delft. Data and software engineers, product engineers, designers, researchers, and business experts work in close collaboration during the entire startup, development- and end phase of the process to incorporate and think through all the Best 4 Business layers. The people of SG11 work together as a curious and open team and are dedicated to deliver the best solution possible.

Optical ETD

Optical ETD

Product Descriptionhttps://sg11.nl/products/delta-r-optical-etd/

Example Products

An example of a typical Best 4 Business product is the latest development, we call the Optical ETD (OTD). We saw the opportunity at current ETD’s, used to manually resolve an alarm. This process is expensive and time consuming. With the Delta R technology, higher uptime and throughput can be achieved, that is a win already. Besides, we decided to add a belt for small items, that saves even more time and improves safety, security and even passenger experience, for they do not need to hand over their belongings, but tend to it themselves. The advantage could even be topped when the OTD is used in the crew member security filter, within the same market, but a slightly different position the same machine could deliver more convenience, safety and value.

Concluding, as a customer you can expect an intelligent solution, derives from insights of all stakeholders, a business case with more value than the current situation. Ongoing dedication of the SG11 team to keep delivering the highest quality and intelligence within all products. People where needed, technology when possible. We keep building the most optimal case and follow our drive: having impact by creating safe and convenient products for the security industry.

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